Profiling

This might just be one of the biggest reasons people decide to delete their social media accounts. The issue is pretty straightforward: our data is being used to figure out who we are. If that was the extent of it, it wouldn’t feel as troubling. After all, in this digital age, some of our information is bound to slip through the cracks. But here’s the real kicker—it’s not just about knowing who we are; it’s about how our identities, our interests, our fears, desires, and even our anger are handled—and, more importantly, what they’re used for.

It’s no secret that our personal data is sold to advertisers who then flood our feeds with ads “tailored” to us. That might seem fine on the surface, especially if it’s just for marketing. But here’s the twist: it’s not just ads for the latest gadget or clothing trend. More likely, we’re being targeted with political ads—not to sell us something, but to manipulate our behavior and shape how we see the world. It’s a sneaky way of reinforcing the bubble we’ve unknowingly been trapped in, blurring our perception of reality.

Further information